Citizens of Humanity
came to me asking for some advice on how to clean up their identity.
At the time, they had many different logos for 2 different sub-brands within the main brand of Citizens of Humanity. COH for men and CofH for women.
I advised them to get rid of the different sub-brands and make all jeans be COH jeans, therefore making the brand easier to understand and more powerful as a unit.
Once this was accomplished, we worked on making standards guidelines so that this could be carried through all materials.